GECB - Certified Marketing Manager. Get Certified

As a Certified Marketing Manager, you'll have the credibility and expertise to lead marketing teams, develop innovative strategies, and drive business growth. The CMM Program allows you to take charge of your marketing while building a long-term asset that grows with you—one that you own instead of rent. Advance your skills and knowledge in strategic marketing management and join the ranks of successful and sought-after professionals

Format:  Multiple choice | Language: English, French, Spanish, Arabic and Portuguese | Questions: 50 | Duration: 60 minutes | Passing Score: 70 % | Exam mode: online and proctored based | Renewal: After 3 years

Learning System
499.99 CMM Self-Study Exam Prep
  • Personalized digital books (Newest edition)
  • Online study tools with quizzes, practice exam, learning activities and resource center (instructor support not included)
  • CMM Exam Content Manual (ECM)
  • Study tips and exam techniques
  • Exam cost, not included
249.99 GECB CMM Certification Exams
  • Your Exam is online and proctored based
  • Use a webcam and a reliable internet connection
  • Take your exam anywhere and anytime
  • Get results immediately
  • Receive your digital badge and share your achievement instantly
  • Use your premium certification right away
  • Access our certification registry anytime for online verification
  • Study materials, not included
649.99 CMM Learning System + Exam + 2nd Chance
  • CMM Learning System and exam voucher
  • 2nd Chance Exam (restrictions apply)
  • Digital books, online quizzes and test with immediate feedback
  • Online study tools with quizzes, practice exams, learning activities and resource center
  • CMM Exam Content Manual (ECM)
  • No additional costs for up 3 years
  • A digital badge and premium certificate
  • Up to 3 years of certification validity (Renewable)


The Certified Marketing Manager certification program is designed for experienced marketing professionals who want to take their career to the next level. The program focuses on developing strategic marketing leadership skills, including market analysis, marketing planning, and resource management. Candidates will gain a deeper understanding of the latest marketing trends and best practices, as well as practical experience in developing and executing marketing strategies. The program is intended to prepare candidates for senior-level marketing positions and to enhance their ability to lead and manage marketing teams.

Why getting certified?

Getting certified for our senior level marketing certification, Certified Marketing Manager, can provide you with several benefits.

Firstly, it demonstrates to employers and clients that you have advanced knowledge and skills in marketing management, including strategic planning, brand management, product development, pricing, and promotion.

Secondly, it can enhance your credibility and professional reputation in the industry, setting you apart from other marketing managers and helping you stand out in a competitive job market.

Thirdly, it can lead to increased job opportunities, salary increases, and promotions, as employers recognize the value of employees who have achieved this level of certification.

Overall, obtaining the Certified Marketing Manager certification can provide you with the knowledge, skills, and credentials needed to advance your career and succeed in the field of marketing.

Eligibility requirements

To be eligible for our senior level Certified Marketing Manager program, candidates must meet the following requirements:

  • Bachelor's degree or higher in Marketing or related field
  • At least three years of professional experience in a marketing management position or related role
  • Strong communication and interpersonal skills
  • Self-study or completion of an approved CMM training program or equivalent education
  • Passing score on the CMM certification exam.

Pre requisite

  • Being a CMP certified in good standing or equivalent certification
  • Three (3) or more years of practical experience in human resources or related fields
  • Completion of an E-Course is not mandatory from GECB portal, but is highly recommended 

Application and exam

  • Step 1: Determine your eligibility
  • Step 2: Choose your learning option
  • Step 3: Purchase your CMM bundle
  • Step 4: Prepare for your exam through self-study or take a GECB-approved preparation course
  • Step 5: Schedule your exam. GECB exams take place 4 times a year, every end of term. Additional windows may be requested by GECB-recognized partners.
  • Step 6: Get certified in case of successful completion and receive your digital badge and certificate
  • Step 8: Shareable and globally accessible: Your digital badges and certificates can be accessed and verified anytime, anywhere, on any device with an internet connection. You can easily showcase your achievements to potential employers, customers or colleagues, enhancing your professional reputation and visibility on a global scale.


Each GECB certificate is valid for three (3) years. To renew your designation, you need to provide proof of a minimum continuing professional development (CPD) and renew your membership to the GECB community of certified professionals by paying the required fees (149 USD). Your certification is then extended for three more years and a new premium digital certificate is issued by the GECB Certification Committee. No need to write the exam again.

  • Module 1 Introduction to Marketing Management
  • Module 2 Marketing Strategy and Planning
  • Module 3 Marketing Performance Measurement
  • Module 4 Brand Management and Positioning
  • Module 5 Marketing Budgeting and Resource Allocation
  • Module 6 Marketing Team Management
  • Module 7 Marketing Ethics and Legal Compliance
  • Module 8 Marketing Automation and Artificial Intelligence (AI)
  • Module 9 Global Marketing and Multicultural Marketing
  • Module 10 Integrated Marketing Communications (IMC)

2023 Exam Windows

  • March 25 or 31
  • June 24 or 30
  • September 22 or 30
  • December 22 or 30

Learning options for any study style


Ideal for self-starters and those with unpredictable schedules. The self-study option means you can learn on your own anytime, day or night — whatever best accommodates your schedule. The Learning System includes both digital books and access to an online, interactive platform. Contact us.


Ideal for individuals who prefer a structured study environment. Instructor-led classes are offered by approved GECB partners worldwide. These traditional classes combine the Learning System with the guidance of a GECB-recognized instructor and provide valuable peer discussion and networking. Contact us.


Ideal for those who want instructor support but can’t attend classes at a set time. Instructor-supported online classes are offered either through pre-recorded video courses or personalized assistance. You may be assigned one instructor for the duration of your program, but there is no required meeting time, so you can complete assignments on your own schedule. Contact us.

Corporate and group

Ideal for small and large groups for self-study or instructor-led classes. We’ll help you organize groups of self-study or instructor-led classes virtually. Whether participants are local to one site or geographically dispersed, structured learning and online group reporting will help track progress and optimize your training investment. Contact us.

Last modified: Thursday, 27 July 2023, 6:32 AM